Japanese consumer dynamics by Parissa Haghirian

Cover of: Japanese consumer dynamics | Parissa Haghirian

Published by Palgrave Macmillan in Basingstoke, New York .

Written in English

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Subjects:

  • Consumer behavior,
  • Consumption (Economics)

Edition Notes

Includes bibliographical references and index.

Book details

Statementedited by Parissa Haghirian
Classifications
LC ClassificationsHF5415.33.J3 J37 2011
The Physical Object
Paginationxvii, 244 p. :
Number of Pages244
ID Numbers
Open LibraryOL24853986M
ISBN 100230242863
ISBN 109780230242869
LC Control Number2011286095
OCLC/WorldCa693659132

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Author: P. Haghirian. Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Japanese Consumer Dynamics Edited by Parissa Haghirian The 11 chapters chart the course of the Japanese consumer market from the high growth post-war decades through to the most recent financial crisis, analysing the groups and trends that have emerged, through the eyes of eight contributing authors.

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